Privacy Policy

Essential Downtime ("Essential Downtime," "we," "us," or "our") operates the website at essentialdowntime.com and provides web development and digital marketing services. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices you have. It applies to visitors of essentialdowntime.com and to people who contact us or do business with us.

Information we collect

Information you give us directly. When you fill out a form, request a quote, subscribe to updates, or email us, we collect the information you provide. This typically includes your name, email address, phone number, company name, and the contents of your message.

Information collected automatically. When you visit our website, we and our service providers automatically collect standard technical and usage information, including your IP address, browser type, device type, operating system, referring pages, the pages you view, and the dates and times of your visits. We collect this through cookies and similar technologies and through our hosting and analytics providers.

Cookies and similar technologies. Our website uses cookies to keep the site working, to remember your preferences, and to understand how the site is used. You can control cookies through your browser settings. Disabling some cookies may affect how the site functions.

How we use your information

We use the information we collect to:

• Respond to your inquiries and provide the services you request.
• Operate, maintain, secure, and improve our website.
• Understand how visitors use our website so we can make it better.
• Send you information you have asked for, such as proposals or updates.
• Meet our legal, accounting, and regulatory obligations.
• Detect, prevent, and address fraud, abuse, and security issues.

We do not sell your personal information.

How we share your information

We share information only as described here:

• Service providers. We use trusted third-party providers to run our website and business, including website hosting, web analytics, email and communication tools, and payment processing. These providers process information on our behalf and only for the purposes we direct.
• Legal and safety reasons. We may disclose information when required by law, regulation, legal process, or governmental request, or when necessary to protect the rights, property, or safety of Essential Downtime, our clients, or others.
• Business transfers. If we are involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction. We will continue to protect it consistent with this policy.

The third-party services we rely on include Webflow (website hosting) and Google Analytics (website analytics). These providers maintain their own privacy policies governing the data they process.

Data we handle on behalf of our clients

As a digital marketing agency, we manage advertising and analytics accounts for our clients under service agreements. When we access advertising platform data through provider tools and application programming interfaces, including the Google Ads API, we use that data solely to operate, report on, and optimize the accounts we manage on each client's behalf. We do not sell this data, and we do not share it with parties outside the engagement except as needed to deliver the agreed services or as required by law. Access to these tools is limited to authorized Essential Downtime personnel.

How we protect your information

We use reasonable administrative, technical, and physical safeguards designed to protect the information we hold against loss, misuse, and unauthorized access, disclosure, or alteration. Credentials and sensitive secrets are stored in a dedicated secrets manager and are never stored in plain text in public locations. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

How long we keep your information

We keep personal information only for as long as needed for the purposes described in this policy, including to provide our services, to comply with our legal and accounting obligations, to resolve disputes, and to enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it.

Your choices and rights

• Access and correction. You may ask us for a copy of the personal information we hold about you, or ask us to correct it.
• Deletion. You may ask us to delete your personal information, subject to legal and contractual limits.
• Marketing. You may opt out of marketing messages at any time by following the unsubscribe instructions in the message or by contacting us.
• Cookies. You can manage cookies through your browser settings.

Depending on where you live, you may have additional rights under applicable data protection laws. To exercise any of these rights, contact us using the details below. We will respond consistent with applicable law.

Children's privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Third-party links

Our website may contain links to third-party websites and services that we do not control. This policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Significant changes will be communicated through our website. Your continued use of our website after an update means you accept the revised policy.

Contact us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

‍Email: privacy@essentialdowntime.com